As Flosstradamus embarked on its biggest North American tour to date, their team called us to help them develop a campaign that would both document the adventure and support ticket sales along he way. At the time, tours were typically releasing short weekly updates here and there, eventually followed by a full recap. We decided we could up the stakes.
What we settled on was releasing an Instagram edit for every single day of the tour, almost in real-time. This meant full days of shooting and long nights of editing, but it also created huge buzz. Ticket sales soared and before long other artists were telling Floss that they were planning daily videos too. Now its par for the course. Amongst the chaos of churning out content every day, we managed to get out a few more composed pieces. This one's our favorite.