SnowGlobe Music Festival is kinda like home for us. It's one of the first places we got to do our thing, back in 2011 when Cinesthetics was first getting off the ground. Since then, we've been up there each winter to ring in the New Year and capture a variety of content to fulfill their marketing goals.
As the festival continues to grow–from around 8,000 attendees in 2011 to over 20,000 in 2016, so too have our productions. Each year we are looking for ways to help grow the SnowGlobe brand and the culture surrounding it. Starting in 2014, we moved beyond the montage-centric recap video into capturing live moments. Check out our most recent example with Odesza bringing in the New Year.
We love when a project comes along that allows us to merge our passion for music and our interest in exploring great characters. When Cadillac came to us with the challenge of integrating their all new CTS into a music video for Tiesto, we jumped on the opportunity.
Inspired in part but one of our favorite films, "Drive", this piece explores an underground uber driver on a night that gets increasingly out of hand. Ultimately, as things finally settle down, he finds his experience hits a little too close to home.
Every summer since 2013, our team has migrated out to Rothbury, Michigan to produce a collection of films at Electric Forest.
The Forest really is a special place. It might as well be a great wonder of the world. It feels more at home in the company of India's Holi Festival or Spain's Running of the Bulls than it does with Ultra Music Festival.
We've produced nearly 100 films for Electric Forest–from Instagram shorts to short docs and pre-roll ads. Our most recent piece, "Heroes", is one that performed exceptionally well for the festival, garnering over half a million views and connecting with audiences on an emotional level.
Marshmello and our old friend Omar LinX are some of the fastest growing artists in the world. As the music video we created for their collaborative track "Keep It Mello" continues to climb past 200 million views, we are reminded of the power of merging great music with compelling images.
Conceived as a day in the life of Mello and Omar, "Keep It Mello" features cameos from Dillon Francis, Getter, Borgore, Mija and more. It probably goes without saying that this piece made for a fun day on set!
As Flosstradamus embarked on its biggest North American tour to date, their team called us to help them develop a campaign that would both document the adventure and support ticket sales along he way. At the time, tours were typically releasing short weekly updates here and there, eventually followed by a full recap. We decided we could up the stakes.
What we settled on was releasing an Instagram edit for every single day of the tour, almost in real-time. This meant full days of shooting and long nights of editing, but it also created huge buzz. Ticket sales soared and before long other artists were telling Floss that they were planning daily videos too. Now its par for the course. Amongst the chaos of churning out content every day, we managed to get out a few more composed pieces. This one's our favorite.
Our relationship with Big Gigantic goes back to the very beginning. From shooting their early press photography to all of their major video content, we've been with them since the 2010, helping to visually communicate their brand. In that time, we've watched them grow from a buzzing local Boulder band, to one of the most successful acts on the international stage. They've gone from filming them in packed 500 person theaters, to headlining festivals all summer long and selling out Red Rocks 10 times.
With all of there success, Dom and Jeremy have remained some of the most humble and deserving collaborators we could have asked for. Our short documentary entitled "Dream Big: A Big Gigantic Story" takes viewers back to day one, giving them a chance to see Big G's rise to fame firsthand.
We hit our first million views with Omar way back in the day with our music video for his Zeds Dead collab, "You and I"–and since then its been full-speed ahead. From touring the world together, to eating ramen together, Cinesthetics and Omar LinX are two sides of the same coin. There are few artists that inspire us in the way that Omar's music does, and few filmmakers whom he trusts vision the way he does ours.
With countless videos under our belt, working together on "Forgive Me" was an obvious choice. Along with our friend Theo Skudra, we developed a nior-esque mystery that is highly visual, and like most of Omar's music, leaves a lot up for interpretation.
Anton, aka Zedd, is one of the new breed of artists that appears to be an everyday guy, but is actually a savant at just about everything. His talents include drums, piano, music production (obviously...), lighting design, marketing, video editing, FIFA, and whatever else he tries. We learned all of this firsthand, while filming the documentary "Moment of Clarity", on his sold out world tour of the same name.
Our Creative Director, Steve Conry, was brought on as the Field Director and DP, tasked with preserving this iconic moment in Zedd's career. In a few short month's he would go on to see his hit single Clarity reach double platinum, record "Stay the Night" with Hayley Williams of Paramore, and ultimately win a Grammy for Best Dance Recording.
When Jägermeister approached us to make a short about Israeli-born musician and record label head Asaf Borger, aka Borgore, we were immediately stoked. Right away we saw an opportunity to dive deeper into his character than anyone had before, and unravel what it was that made him tick. As the layers came back through a series of voiceover sessions, we found that the was more than immediately met the eye with his party animal persona. There was this introspective, thought provoking side that hadn't often been seen by fans.
Just like Jägermeister itself, Asaf is made up of equal parts heritage, process and character. We explore his approach to life in "Crafting Borgore".